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What is this worth to Honda? Walking through LoDo this morning in Denver and seeing cars parked on the street in this quintessentially cool neighborhood made even a Honda Element seem like a hot car. There’s a value exchange proposition here - I need parking (and a new car every few years) Autos need better ways to feature cars and build brands. What if Honda purchases spaces throughout cities and neighborhoods that align with their various makes and models then sells those at a nominal price upfront or annually to their clients? Their cars are seen in environments that build the car’s reputation, the car buyer gets hassle-free parking, the passerby’s get a hassle-free ad.

What is this worth to Honda?

Walking through LoDo this morning in Denver and seeing cars parked on the street in this quintessentially cool neighborhood made even a Honda Element seem like a hot car.

There’s a value exchange proposition here - I need parking (and a new car every few years) Autos need better ways to feature cars and build brands. What if Honda purchases spaces throughout cities and neighborhoods that align with their various makes and models then sells those at a nominal price upfront or annually to their clients?

Their cars are seen in environments that build the car’s reputation, the car buyer gets hassle-free parking, the passerby’s get a hassle-free ad.

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