stealing ideas

This brand really confused me. Since when were wolves/coyotes, Ramblers?

So I suppose if I’m going to go all Seth Godin on you, I’d ask: Is your logo, your visual moniker, contradicting or reinforcing your brand identity? Pictures are worth a thousand words, but so are colors, scents, so are “hello’s” and “goodbye’s”, every action that’s affiliated with your brand either reinforces or tears down. Or confuses. The latter two of which de-construct what you’re advertising is trying to do, namely, to mobilize people around your brand and move them to action.

Or I could have gone this route with the “deep thought”: So are you a Coyote or a Rambler? Because you can’t be both without risking being nothing at all. McDonald’s can try to be a health food chain and a junk food chain, or they can embrace what they are and move forward. But as long as they try to be both things, their brand stands still. Their business becomes stagnant. Their loyalists become indifferent and their critics become activists. Choose one. You can’t be both a Rambler and a Coyote.

I could write that type of pseudo-marketing BS all day… Seth Godin, move over.