What do Skittles candy and the ad agency Modernista! have in common? They’re both letting “the cloud” act as their website as opposed to creating their own site. Why do all the work when hundreds/thousands/millions are doing it for you?
—> Skittles
—> Modernista!
I wrote a love/hate post a while ago about Modernista!s approach, now about a year later Skittles has followed suit. Way to steal a good idea Skittles.
How would this look if some major media company took the same approach to reporting the news? I’d like to see that…
Note: I would defend this idea as ‘good’ regardless of the critics who will, and fairly, point out that they’ve opened themselves up to and may seem to be endorsing a lot of trash - like the post by scoutxxor on their YouTube channel. God help us if scoutxxor is really 23 years old.